The first thing every network marketing company tells you to do is make a list of your warm market. Your warm market consists of virtually everyone with a pulse with whom you are not a total stranger. That means friends, family, anyone you’ve ever done business with, and every acquaintance you’ve ever had.
While this is definitely a great place to start, it’s often really hard to pick up the phone and call the dental assist from 2 years ago who wiped the drool from your chin because you were getting a tooth pulled and high on Smurf gas (that’s what my daughter named it when she was 6 – she was high at the time).
So, now you’ve succeeded in getting a few of your friends and family to purchase your products or join your team. The rest won’t answer the phone or the door for you anymore. You’ve exhausted your warm market. Now what?
You turn to social media, right? Of course! Now you are blasting away at your social media friends and they are turning you off and tuning you out just as fast. Wonder why?
Because it’s annoying that’s why. Anyone who spends much time on Facebook these days sees dozens of “buy this” or “join my team” posts in their streams at any given time. It really is annoying and it gives all network marketers a bad name. It just makes it harder on all of us. It’s OK, I did the same thing, so I’m not judging you.
There is a right way and a wrong way to go about recruiting and prospecting on social media. Link blasting and shooting 52 before and after testimonial pics a day out into the web-o-sphere is not it. This method is pretty darned ineffective and frustrating for both you and your Facebook friends.
So what is the right way you ask? First and foremost, you have to build relationships. People don’t buy from people they don’t know like and trust. Period. When’s the last time you whipped out your credit card because someone online that you don’t know or have any connection with said you should trust them and give them your money? Point made?
I don’t mean you have to have the kind of relationship where they name their kids after you, but there has to be a some trust there.
I have a colleague in the network marketing profession that makes 10K a month on Facebook and has built a BIG downline. She has perfected prospecting and recruiting on social media to an art form and only spends an hour or so a day at it!
Her name is Jessica Higdon and she has created a course called 10K Social Media Formula were she walks you through her very simple strategies that have changed her life. I loved this course and have recently started using these strategies in my business every day and seeing results. It’s so easy it’s kind of ridiculous.
So if you’re someone who has exhausted your warm market or a link/testimonial photo blaster not seeing the results you expected to see, I highly recommend Jess’s 10K Social Media Formula. Not only will she show you exactly how to use social media to grow an enormous business she also includes all the scripts she uses every day. Check it out and see what you think.
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