By Guest Contributor, By Steven Hourston
Your visitor’s delicate nostrils have been filled with the stench of skunks from far too many websites. Their noses are twitchy making them ready to flee at the slightest hint of a bad smell.
So how can you surprise them with some powerful fragrances that will ensnare their attention?
Here’s what to do…
1. Make Your Headline like Smelling Salts
Hit them with a powerful headline that snaps them out of their “web-surfing trance”. It must immediately confirm that your website offers them a solution for their search.
Do they have a problem they’re trying to avoid or a benefit they’re looking to get? Does your headline grab their attention and hook their interest so they stay on your website to find out more?
A bad headline is like a bad smell in an elevator. We have to get out of there.
2. Make Your Photo a Bouquet of Roses
Your “smelling salts headline” has got them interested in your website. Now tantalize them with a photo that’s relevant to their needs. The closer your photo is to the ideal outcome they are searching for, the sweeter it will smell.
A great tip is that one larger photo will always be more tantalizing, than several small ones.
3. Its Time for a Delicious Apple Pie to Emerge from the Oven
Show no mercy
Bring out the big guns
Waft the irresistible aromas of strong bullet points
Don’t let them escape; release aroma after aroma of captivating bullet points. Make it easy for them to understand why your offer is the best. Don’t give them any excuse to leave.
Most web visitors are in a hurry. Keep things simple. Forget long, elegant prose that forces them to have to scroll down the page. Make it easy with short, sharp bullets.
4. Unleash Your Most Seductive Pheromone
You’ve nearly got them.
Now’s the time to fill their nostrils with a pheromone, so powerful, they have to act.
Your headline, photo and bullets have built an almost irresistible story of why your service or product is the right solution for them. Now make it easy for them to act. Give them the most compelling offer you can think of.
Claude Hopkins, one of the advertising greats suggested that you “Make your offer so great that only a lunatic would refuse to buy”. It’s good advice.
5. Scatter Some Petals
Now that they’re ready to take the action you want them to take, make the next steps as easy as possible.
Scatter sweet-smelling petals in the form of easy next steps. Remove any feelings of risk they may have with a guarantee, testimonials, social proof, trust marks, contact details and hype-free communication.
Beware of Rotten Eggs
Some visitors will be on the brink of acting only to abandon your website when you ask for their contact details, when they have to enter their credit card number or address. It’s like someone’s just thrown a rotten egg at them.
These forms can be scary, so remind them of the reasons that got them to this page. The benefits your service will give them and how their life will be better as a result.
Steven helps business owners to quickly and calmly achieve their dreams with simple, easy to implement marketing that works. He offers http://businesssparks.com/business_marketing 4 Free videos that prove how easy it is to get more clients and more sales in minutes. Watch them now, it could be the most valuable few minutes of your business career.
He abandoned an impressive corporate career to spend more time with his family. Then he started his own business and before he knew it he’d become a serial entrepreneur. Now he gets a buzz from helping others to enjoy the success they deserve.
If you want an experienced internet marketing consultant to help your business to soar to new heights. And if you would enjoy the fin.ancial fr.ee.dom and confidence that success brings, then get in touch. It might be fun to work together.
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