My words of wisdom from one technophobe to another… just chill!
When taking your offline business online or when starting a new internet business, the technology can be daunting. Actually it can totally freak you out. It did me.
When I first started online, I knew nothing about technology. I could check my email and use MS Works. That was it. I can remember how my shoulders hurt from being hunched over my keyboard for 14 hours a day, muscles all tight because I was stressed trying to figure out how to get a grip on all the technology needed to build my online biz. I made it so much harder than it had to be. I tried to figure it all out on my own, watching YouTube videos and doing Google searches til I was blue in the face to find the answers and still the tech stuff kicked my a$$!
Back then, I didn’t know who to turn to. Today you have choices. Unfortunately many of those choices teach you high tech stuff you may never need to know and you have to take a 2nd mortgage on your house to pay for it. They make it too hard. You may come out on the other side with your life, but what about your sanity?
So what if you really don’t want or need to learn the high tech stuff? Maybe you want to keep it simple. I don’t know about you, but the K.I.S.S. (keep it super simple) method always works better for me. I don’t have one of those analytical (anal) minds that needs to pop the hood and start pulling out all the parts piece by bloody piece to see what’s inside and what makes it tick. If it works when I turn the key, that’s all I need to know.
How about you? Are you an anal or a K.I.S.S. kind of person? If you are anal, I’m probably not the kind of mentor you need for too long. You will get bored with me and move on to an anal mentor who will encourage you to dismantle things and put them back together again. There is nothing wrong with that if that’s who you are.
My philosophy is to not sweat technology. I wanna know the easiest, quickest and most direct route to get from point A to point B so I can move on to C. There are people that will do the rough stuff for me cheaper than I can learn it. My time is more valuable than that. I don’t have the need or desire to learn the high tech stuff. For the most part you don’t need to either.
Learn the basics. The simple technology that you will need to build and run your business will work just fine and is all you really need to get your online biz up, running and profitable.
You’ll need to know a few easy to learn things such as how to:
- Set up and maintain your WordPress Blog
- Use an autoresponder and add an opt in to your blogs sidebar
- Build an opt in page
- Grow your email list
- Drive traffic to your blog
Those are the basics that you must learn. You don’t need lots of high tech expensive software or $2500 courses to start out. Those things can come if you wish later down the road when you are profitable and your business has taken off. Now don’t misconstrew what I’m saying. You will have to spend some money to get started. But you certainly don’ t need to go into serious debt to learn what you need to know.
Often big expensive courses cover way more than you need to know or will probably ever use. Sometimes short topic specific web classes are just right for your purpose.
The trick to creating momentum while building your online biz quickly is to not sweat the small stuff. Find out how to do step one in the fastest easiest way possible, then do it. Move on to step 2 – Learn and implement then go to the next step. Wash, rinse and repeat.
It has to be good, but it doesn’t have to be perfect. For now, good enough is good enough. You can always go back later to tweak and polish. Going for perfection will end in loss of time, money, energy and complete and utter frustration.
Keep it super simple. Let me know where you need help in the comments and I’ll reply.
With love and blessings,
P.S. If you want to learn WordPress quickly and as least techie as possible my WordPress Workshop In A Day will do the trick. Right now you can get $100 off of 4 weeks coaching with me. That’s a smart investment in your online biz and a great way to keep it super simple!
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