Information, that’s the ‘hot property’ online today. Information marketing is the fastest growing money maker in internet marketing today. Everyone wants to know ‘How To’ do something and are willing to pay for it. Information products are relatively inexpensive to create and deliver. Many are created as digital downloads such as eBooks, videos, audios and audios with transcripts. What do you know that others want to know? What have you done that others need to know how to do? Can you show people how to save money, make money, look younger, feel better or lose weight? How about teaching how to make a video, program or software training, save time, be more productive or teach them how to cook low carb, low fat or vegan meals?
Everybody knows something somebody else wants to know. Think about it. Make a list of things you are good at, things others might want to learn. My mentor Carrie Wilkerson, The Barefoot Executive calls this “taking your brain to the bank”. Maybe you have already done some recorded calls or written articles and blog posts on your expertise. How can you re-purpose and package those things into new products? It’s never been easier to take your brain to the bank than in this fabulous time of ever changing technology.
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