Today a coaching client asked me if I could only teach her one thing about building a team, what would it be?
Honestly, I didn’t have to think too long. Without a doubt, the power of duplication.
[tbpquotable]Duplication or lack of, has the power to make or break your network marketing MLM business.[/tbpquotable]
Of course there is a lot more to building a big team, and many more tips I’ve already shared with you, but if you get this one wrong, you are dead in the water.
Everything you do must be duplicatable. From how to sign new distributors up, to how and where you local meetings are held, business building tools, to how you recruit new distributors and customers.
If it’s not done in a way that anyone could do themselves, you have a big problem. So keep things simple and straightforward.
Your team will learn by your example. If you are aggressively recruiting and getting new distributors and customers, they will too. If you are not very active in your business, most will follow your lead in that as well.
If you train your new distributors that they need to rent an expensive hotel conference room, spend hundreds of dollars a pop on advertising to get people interested in your opportunity, you’ve lost most people.
While there is nothing wrong with this approach, the average Joe is just getting started and doesn’t have that kind of money or the experience to pull off an event of this scale. It’s just not realistic.
Instead, show them how to invite a smaller group to attend a home meeting, at a coffee shop or some other more comfortable, less formal setting.
Or if you give costly amounts of product away to get new distributors and customers to seal the deal, that’s not duplicatable. Teach your distributors to give samples out but actual product only when appropriate. Again lead by example.
Your company has a duplicatable system set up for you to follow and to teach your new distributors. It’s OK to do things a little differently, however, if you are a “rogue” leader doing things in a way that will not be easy to duplicate, you are setting yourself and your team up for failure.
Remember, they are watching and mimicking you. If what you are doing is not easy to replicate, then you will have your team confused and feeling like they can’t do it. That’s the exact opposite for what you are trying to achieve.
[tbpquotable]Watch and do what the successful leaders that have gone before you are doing.[/tbpquotable]
Lead by example, keep it simple and easy to duplicate and you will be on your way to building a successful network marketing team in no time!
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