How to Use Keywords to Help Prospects Easily Find You Online

By Guest Contributor, Connie Ragen Green

Keyword research is crucial to marketing your eBook on the internet. In fact, the online world revolves around using the exact words and phrases that people use to search for your niche topic, so learning how to use these keywords to your advantage is a valuable use of your time. I will explain more of how you can get started in this area today.

Google has a free tool call the Keyword Tool External. Just Google this term and it will come up at the top of your search. This tool will give you everything you need to know about which words and phrases you need to be using in marketing your eBook online.

Just say that you have written an eBook about how to get certified as a scuba diver. Do you know what someone who is interested in learning how to do this might type in Google when they are searching? This tool will help you to find out in just a few minutes. When we enter the keywords scuba diving into the search box we can see that more than 800,000 searches were done on a global basis in the past month. Now that’s a hungry market! Do not be concerned with the local search volume at this point, because we are interested in reaching prospects from around the world.

Now you can read down the list of phrases that are shown in your search. The green bar next to each phrase represents the amount of paid AdWords advertising that is bidding on that phrase. We do not have to be concerned with that either, because we will be promoting our eBook initially with free marketing – primarily blogging, article marketing, social networking, and Squidoo lenses.

Now we want to research the topic we have written our eBook on, how to get certified as a scuba diver. The keyword phrase scuba diving certification has more than eight thousand global searches and the phrase scuba dive certification has about 880 searches. I like the long tail keyword scuba dive certification, because the people who are using that term to search are truly more targeted prospects. Long tail keywords refer to the words that receive less than a thousand searches each month. I have found these to be the most valuable in the long run in helping me to build my online business..

Remember that the reason to start an internet business is to give you the time and money to live the life you choose. Download a free teleseminar on building your online business by visiting http://OnlineWritingSuccess.com to learn how to write articles, blog, become involved in social networking and learn the technology needed to build a profitable online business.