One of my coaching clients and I were talking about different ways to use the internet to grow her Network Marketing business. I suggested she start a blog. She almost stroked out on me. Her response to me was “But I have the website the company provided for me when I signed up. That’s where I send everyone. That should be good enough, don’t you think?” No I do not. This is pretty much the way I explained why she really needs a blog…
So, why would you want to bother with another site when your Network Marketing or Direct Sales company supplies you with a replicated website? Well, for one thing it’s a replicated website. It’s completely void of all personality, at least your personality. Other than your name and contact information up in the corner, there is no way for visitors to know whether they want to do business with you. There’s no way to build a relationship with your prospects.
Network Marketing and Direct Sales are not so much sales businesses as they are relationship marketing. You are in the relationship business. You must build a relationship with your prospects if you want them to become customers and build a team. Sending them to your company’s replicated website won’t do that.
Your company site is where you send them to read a clinical study or watch a video. It’s where you send them when they are ready to buy. That’s what it’s for. Honestly, in all the years I’ve done Direct Sales and Network Marketing I don’t believe I’ve ever sent someone to my replicated site right out of the gate before laying the foundation and building a relationship with them, and it resulted in a purchase or they joined my downline.
So what can a blog do for you the company site can’t? Well for starters it’s less intimidating. Many company websites are hard to maneuver. There are so many shiny objects to follow and so much information crammed in, that your prospects get lost. Way too much BUY ME – BUY ME in your face. Of course that’s the point, but if your prospect doesn’t know, like and trust you, they are not going to buy from you anyway. People buy products because they’ve been recommended by people they know a little something about and trust, because you are in love with the product and you’ve shared your experiences with them, not because of some cookie cutter website.
OK, so now you are seriously considering a blog. But you’re freaking out a little because you have no idea how to get started. WordPress is the easiest and best platform to use to build your blog. You can learn how to set up a WordPress Blog in as little as a day. No geek speak required. It’s really not that hard.
Click the banner below to find out how easy it can be…
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