[tbpquotable]Successful online businesses know that article marketing is a very important part of their marketing mix.[/tbpquotable] In fact it could be the most important part for many small business online today.
The truth is I didn’t always think that way. When first starting my internet business, I was taught that Article Marketing was what I had to do to grow a strong business. Unfortunately I didn’t see how writing a bunch of articles could do that. Especially since writing was extremely painful and time consuming for me. I felt there were better uses for my time than struggling to write for people that would probably never in a million years run across my article anyway.
Sound familiar? Many of us have fear or doubt about writing. After all, why bother? We didn’t go into business to become authors, right? I don’t know about you, but I could think of many reasons why writing was not in the cards for me.
Unfortunately, my business didn’t move forward as quickly as it could and should have because of this misguided philosophy. I now realize that not writing about my expertise and sharing my knowledge with others through article marketing stunted my business growth. It cost me a fortune in lost income. Not anymore, I’ve seen the error of my ways.
If done properly, Article Marketing takes on a life of it’s own. It creates a ‘ripple effect’ which is far reaching and beneficial to almost every aspect of your business. It very well could mean the difference between success and failure, mediocrity and excellence.
Here are 7 very important reasons you should be using Article Marketing as a huge part of your business marketing mix.
1. It creates an almost endless supply of content.
Articles can be re-purposed in a variety of ways. The sky is the limit. The only limits are your imagination. Articles can be written as blog posts, published first on your blog, creating new and original content for the search engine spiders to crawl and index. Google and the other search engines love that! Then you will submit it to article directories like Ezine Articles and Submit Your Article. You can also re-purpose it to make videos, audios, special reports and even products to sell.
2. Results from Article Marketing happen pretty quickly.
Correct use of your keywords will result in increased traffic to your site and who doesn’t want more traffic. That’s the name of the game.
3. It will help you build your list.
By including the link to your opt-in page in the resource box, readers will follow the link to sign up for your giveaway and to receive your emails.
4. It will help you turn your prospects into customers.
When they follow your link to your squeeze page and sign up for your giveaway you will then be able to market to them over and over again, resulting in more sales.
This is the best way to become an authority in your niche. The word author comes from the word authority. Writing articles can quickly establish you as an authority.
6. It will increase your online visibility.
Before long people will start telling you “I see you everywhere!” This increases traffic to your site and sets you up as the “go to” person in your niche.
7. It will increase your income.
Writing articles supplies you with content to create products to sell. It grows your list, therefore giving you many more people to market to, which will increase sales of you products. It will also give you a platform to promote other people’s products which is called Affiliate Marketing, another fantastic way to create an income stream.
As you can see, there are tremendous benefits from Article Marketing. It reaches every corner of your business. If you are afraid you don’t have the time to write, don’t worry. The more you write the better and faster at it you will become. Think of all the content. Imagine how much time and energy you are going to save in the long run and all the income producing projects that will come from re-purposing that content. Oh, I almost forgot this benefit; it’s free! Once you get a hold of how far reaching the benefits of Article Marketing are to your business, it will excite and motivate you to start writing.
Leave a comment below. I’d love to know how you use Article Marketing in your business.
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Image: Paul / FreeDigitalPhotos.net
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