In my last post you learned how to generate leads offline for your home business. If you missed it, you’ll want to catch up.
I’ll warn you that this post is a bit lengthy because it goes into detail on how to get leads and what to do with them, so hang in til the end. I’m even including copy and paste scripts. So here we go…
Over time, I’ve learned how to harvest loads of good leads many different ways. Today I’m going to show you how to use social media to find quality leads for your network marketing business.
First, which social media networks should you focus on? Honestly, I believe that’s a personal choice. You should be using the networks you resonate with.
I put my focus on Facebook, Linked In and Google Plus. But I also use Twitter and Pinterest. Instagram is another good one.
If you are new to all of this, I suggest you pick one and go with it until you get a good feel for it. Don’t spread yourself too thin or you will get nothing accomplished.
Before I get started I want to make something very clear. [tbpquotable]Social media is exactly what it implies – SOCIAL. Don’t forget that. You are there to build relationships and reach more people.[/tbpquotable]
Here’s a little lesson in social media etiquette…
Think about how you perceive other people on the web who have a home business.
There are 2 types: Those that irritate the beegeebies out of you because they are constantly blasting their links that say buy this or join my team. And the fun, interesting people who make you want to follow them and get to know them better. The fact is you should be a lot of the second kind and a little of the first. You need to learn how to do both with a little finesse.
Striking a good balance…
- I use the 5 to 1 ratio. [tbpquotable]Only one in every 5 posts should be about your business. The other 4 should be about other things; funny photos, inspirational and motivational quotes, lifestyle posts, travel photos, etc[/tbpquotable]
- Use lots of images and less text. We are a very image driven world. Think about how you scan your social media streams. The images get your attention first.
- Share things that you find interesting, funny or even a little weird with your audience. You can occasionally be a tad controversial, but be careful, you do not want to be conceived as that person that is argumentative or too political.
- Be positive, don’t be a complainer or whiner.
- Most importantly, be authentic. [tbpquotable]Just be yourself and have fun with social media.[/tbpquotable]
- Lifestyle photos such as you by the pool or at the beach with an umbrella drink in your hand, goes a lot farther in creating an image of you living an incredible lifestyle that others would love to live – vs. – you in a tavern with a cigarette in one hand and a beer in the other, looking wasted. Use common sense.
- Examples of lifestyle photos – you enjoying a wonderful lifestyle such as you and your team, you and your upline at convention, on company trips and events, you in front of a vacation home or resort, you in or next to a gorgeous car, etc. You get the picture.
- [tbpquotable]Lifestyle photos create curiosity. People want to know what you are doing to create such a lifestyle. They want what you’ve got![/tbpquotable]
- Be sure to interact with others. Don’t just post and expect things to happen. Comment on others posts, like and share them too!
Now that you have the basic etiquette down…
Here’s how to actually get leads:
On Facebook, always like and comment back when others comment on your posts. This encourages them to pay more attention to you and to interact with you.
The more action on your account and interaction between you and others, the more people see your posts.
FB actually controls who sees what, not you. Even though you may have 500 friends, if there is little interaction, FB may only show your posts to a dozen people.
Be sure not to send too many friend requests in a day and wait 2-3 minutes between requests.
I don’t know how many requests send a red flag to FB, but if you do too many at once, FB will put you in Facebook jail. I usually keep it at about 5 a day when I’m looking for new people to friend and new leads.
When using the 5 to 1 posting strategy, don’t always shoot your link out every 5th post. Use that post in a less salesy manner.
For instance, congratulate someone on your team for a job well done, a rank advancement, earning their company car, sponsoring a new person, etc.
If you don’t have a lot going on with your team yet, use others in the company. You could post a photo of anyone in your company who has had an achievement and congratulate them. It’s the curiosity factor you are looking for here.
I only post my link to my products or opportunity posts about 1/3 or the time. Usually, I say something like “Message me if you want to know more”.
[tbpquotable]Watch who is commenting and liking your stuff. Those are leads. Sometimes they are friends and sometimes they are friends of friends that you’ve never heard of. [/tbpquotable]
OK, now you have things headed in the right direction. You have added friends, are posting, and commenting and liking other people’s posts. Now it’s time to do some serious recruiting.
When you are approaching people you know, contact them through private message. Do it individually, not a group message to many.
Feel them out first. Don’t just start with your product or opportunity. Chat them up a bit. Catch up with each other.
Always end the message with a question so they will be more likely to respond.
I NEVER ever tell anyone about my business or ask them watch my video until I have had at least 3 messages back and forth. Remember, you are building relationships. not tearing them down!
Never miss an opportunity to connect with anyone who interacts with you.
Here’s my private message to anyone that is a friend of a friend. (First I send a friend request):
“Hey (first name), thanks for liking my post! We are both friends with (first and last name). I’d like to be friends with you too and have sent you a friend request. Looking forward to getting to know you here on Facebook!”
“Thanks for accepting my friend request (first name). You can never have too many friends! I noticed from your profile you have (kids, dogs, hobby – whatever – then give something you could have in common or similar or even opposite). What do you do?”
By this time hopefully they have asked you what you do … Then you tell them very briefly (in a sentence or 2) what you do and ask if you can send them a link to your video.
Obviously, this is going to vary with each person, but use these messages as guidelines.
Always ask permission to send them your video, product info, etc. If they say no, fine. Next! Move on. Keep in touch by interacting with them on their posts and get to know them. They may be interested later.
This is a biggie, so get involved in groups! Facebook and Linked In have groups that you can join. Google Plus calls them communities. Do a search for groups that pertain to home business and network marketing, mlm, direct sales, work at home moms, stay at home moms, etc. and join the ones that are active and look interesting.
Share interesting things with these groups. I am a blogger, so I share my posts with them, but you can share others posts, quotes, inspiring articles, etc.
When they like or comment, you have a new lead. Contact them in the same manner.
Rinse and repeat!
In my next post I am going to show you the free lead system I use to grow my primary network marketing business. It’s absolutely FREE and the leads I get are all people who are interested in a building a home business. Priceless!!
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“Image courtesy of Stuart Miles / FreeDigitalPhotos.net”.
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