Part 1 of this article in the previous post I explained that whether you have a brick and mortar business that you want to take online, are a stay at home mom or you find yourself in need of supplemental or full time income, an online business is do-able with minimal investment.
Steps 1-3 covered choosing you business, your business model and your niche. Now let’s continue.
Get a website. I recommend a WordPress.org blog. A blog is an excellent way for your customers to get to know, like and trust you. It gives them a glimpse of who you are and your values. A blog is a great way to build a community of prospects and customers. You can hire someone to set up your blog for you for a minimum investment and once set up, you should easily be able to maintain it. You can install and set up your own blog pretty easily if you want to. If you have a little technical experience, it’s fairly easy to do.
Offer a free giveaway to attract your target market and grow your email marketing list. Collecting names and email addresses for your list is a hugely important and ongoing process in your business. You will need a targeted responsive community of people to market to.
Market, Market, Market! Marketing should be 60-70% of your job online. Being active on social media such as Twitter and Facebook, Linked In, joining forums in your niche, blogging, commenting on other popular blogs in your niche and article marketing are some of the most cost effective ways to get the word out about how you are and what you offer.
You can have the business of your dreams for a very small investment. It doesn’t have to cost an arm and a leg to get started online, you just have to get started.
If I can do this you can too!
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