First and foremost I believe you should use free resources when they are available. There’s no reason a start-up affiliate marketing business should be costly, in my opinion. There are so many ways to get around spending a lot of money. I don’t believe in laying out a bunch of cash before you are profitable. Heck, I still look for inexpensive resources. I don’t spend a lot of money to this day. That’s not to say that there aren’t some costs of doing business involved, there certainly are, but it’s very small compared to any other start up business I know.
Article marketing is a great way to get your name out there and get links back to your site or blog that house your offers. Article marketing helps set you up as an expert. Plus, your articles will sit there for a long time repeatedly bring new people to your offers. Article marketing can be a very effective way to get traffic, but it is not always the quickest way and is a bit labor intensive. If your articles are really good with a catchy keyword rich title, they could be popularly viewed for a long time, or they could get buried, never to be seen again. I think frequency is key in article marketing. Using really good key words is essential, as is a great bio with a link to a good give away that takes them to your opt in box. A reasonable click through rate is about 30-40% if you have a catchy bio, a good offer and a call to action like ‘click this link and grab your free report’.
Forum marketing is another way to build your brand and reputation. Make sure you target active forums in your niche. Remember, converse, don’t spam. Be a relationship builder. You can update your profile signature as often as you wish with a link to a new offer. Each time you do this, every post or comment you’ve made on that forum is updated as well. This is a great way to always keep a fresh opt in that leads to an affiliate offer.
Social marketing is an excellent and very popular form of marketing today. If you are not marketing aggressively on several of the popular social media networks, you are missing a huge chunk of your market. Social media networks are excellent for getting to know your market and what they are talking about. Social marketing is all about building relationships that can lead into more affiliate opportunities, joint venture partners and referrals. The beauty of social networking is that the people who follow you and you follow or friend also have many others that do the same with them, creating networks. All of these people in these networks can see your posts and comments as well. It’s a huge trickle down affect. The possibilities resulting from this can be incredible!
The trick is to make sure it’s not all about selling. I try to keep it an 70/30 ratio. 70% conversation, informational tidbits, connecting people with like interests, sharing interesting blog posts I’ve come across and retweeting and sharing interesting things other people are taking about. 30% promoting myself and my products. If you spam folks all the time with your products, they will unfollow, unfriend, unlike you or report you as a spammer. It is sometimes a bit tricky to get the hang of social networking, but you have to keep at it. Before long it will be easy and fun. Jump in there and start talking to people who look interesting to you and are relevant to your niche. Who are the leaders and competition in your niche? Converse with them. See who they are following and follow some of them. The more people you follow in your niche, the more exposure you will get in your niche. Just go for it!
I also recommend audio and video marketing. Using audio and video on your sales pages could help your conversion rates. You are more believable if they can hear and see you and get a feel for who you are. It gives you credibility. Makes you a real person instead of just copy on a long sales page. Videos are also a great way to get the word out and they can go viral very quickly. Just remember to keep them fairly short or you will lose your audience.
I suggest you use a free service such as HootSuite.com to organize and keep all of your social networks in one place. When you sign up with one of them and add your social networks to them you will have a main dashboard where you can access, read and post to all your networks from one convenient location. I use HootSuite.com because it offers so many cool options like scheduling future posts that go out automatically and analytics.
Here are the main social media networks I use. If you follow or friend me or like me, I will do the same for you.
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