Our Featured Internet Marketing Expert this week is Denise Wakeman, The Blog Squad of DeniseWakeman.com Today is part 2 of Denise’s ‘How to Keep Readers Coming Back to Your Blog. If you missed part 1 you can find it HERE. So grab a cup of coffee, sit back, relax and let the blogging pro show you how it’s done. Here’s Denise…
Now back to the next step in the CODA system.
O Is for Outreach
Part of being a successful blogger means you should leave your own blog and participate on others in the blogosphere. It means reading and commenting on other blogs related to your industry or audience, reaching out to other bloggers, and becoming more visible. This is how you get known; this is how you build relationships that can turn into joint venture projects and guest interview spots, and attract more traffic and prospects back to your site.
I covered Outreach in more detail in the article The Secret to Growing Your Blog Following.
Outreach is also about participating on social networking sites like Twitter, Facebook, LinkedIn, and MySpace, among others, if that’s where your target audience hangs out. Set up your profile. Make sure your avatar is consistent throughout so no matter where people find you, they recognize you. Most important, make sure your blog content is syndicated via the RSS feed so your connections on social networking sites see your deeper content and can follow you back to your home base-your blog.
D Is for Design
Strong blog design involves a number of layout and usability factors. Design issues can greatly affect how readers experience your blog.
~> Is it easy to use and understand?
~> Does it build trust with readers?
~> Is it easy to navigate?
~> Does it look good?
The aesthetic elements also help people feel confident about working with you. They may like your content, but does it look professional? Does it represent you well? Do you make it easy for readers to hire or buy something from you?
One of the things to keep in mind when you’re designing your blog is it must be well-branded and it should be memorable. Make sure when people land on your site, it doesn’t look like every other blog. Just about every blogging platform has templates. If you use a standard template, that’s OK, but take a few minutes and customize the look and feel by using your brand colors and logo, at minimum.
Adding a custom-designed banner on your blog will help set it apart as well. Make sure to include the name of your blog and a tagline. Remember that every day someone new lands on your blog. When they land on your blog, are they going to know what it’s about? Are they going to know if it’s what they’re looking for? Make sure you have a tagline that tells people what the blog is about-what they can expect to learn about your subject.
For more details and a video demo, please see my article on 7 Essential Design Elements for Great Business Blogs.
A Is for Action
Finally, ‘A’ is shorthand for call to action. That is, are you encouraging people to act? How do you get your readers to become customers, to click on links, and to sign up for classes, reports, and other offers?
Effective business blogging is results-oriented, which means persuading people to interact with you in some way. Calls to action are crucial. Depending on the goals of your blog and/or specific post, you may include calls to action for:
~> Posting comments
~> Asking for a retweet
~> Directing to download a freebie
~> Downloading a white paper
~> Taking a survey
~> Registering for a program
~> Checking out your new product or service
Being clear on the next step you want your readers to take will help them know what to do and help you get the results you want from your blogging efforts. You can see clear examples of calls to action on Rich Brooks’ flyte blog.
Putting it all Together for a Balanced Blog
If you’re going to invest time on your blog, you want that time to pay off. You want results.
Keep in mind that no matter which of the four elements (Content, Outreach, Design and Action) you like to focus on, a successful business blog-one that gets results for your business-requires all four to be addressed. A balanced blog that is built and maintained on the CODA system will contribute to getting more visitors, and more customers, for your business.
What would you add? Have you tried any of these techniques with success? What do you consider the most important element for a successful blog?
And now I would like to invite you to claim your free instant access to my 5-part video course to learn more about how to get the best out of your blog. Visit http://masterbusinessblogging.com
From Denise Wakeman, Founder of The Blog Squad and Online Marketing Advisor.
Article Source: http://EzineArticles.com/?expert=Denise_Wakeman
Denise offers a variety of training programs like Online Visibility Secrets; a 26 week action plan bargain priced at under $20 a month! (I can highly recommend this one), Online Video Made Easy and her personal one on one 75 minute business blog review Blog Squad Critique just to name a few. We will be featuring Denise Wakeman all week here at The Happypreneur, so come on back. You won’t want to miss a thing.
Head on over to Denise’s Facebook Fan Page and Tweet her up on Twitter and tell her The Happypreneur sent you! Please leave a comment and let us know what you think and don’t forget to share and tweet it, too.
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