One of the big advantages of building a list is that you can start a relationship with your readers. No matter what niche you are in, people will have to know, like and trust you before they take your advice and make a purchase via your affiliate link.
Let’s talk about how you can start cultivating that relationship. It all starts with getting them to opt into your list.
Start by making them an offer they can’t refuse. Don’t just invite them to sign up for your newsletter or to get regular blog updates. Instead create a free report, record an instructional video or create a coupon code for them. “Sell” the free offer or ethical bribe in your optin box.
Next, it’s time to write a nice welcome email. This is the email message your readers will get as soon as they subscribe. Thank them for signing up and then deliver on the promise you made with your bribe. You can either attach it to the email (in the case of the short report or coupon for example), or link to a page where they can download or view it.
Stay in touch quite a bit over the coming week. I like to set up daily emails for the first 4 to 10 days after someone signs up for one of my lists. This will help to further build the relationship and ensures that they will recognize your name and your website as you spread messages further apart down the road. From there continue to email them at least once every two weeks. Ideally I like to add weekly email messages.
Last but not least, let’s talk for a minute about what you should include in those email messages. I tend to use a combination of good content and offers for either my own products or affiliate offers. Email Marketing is all about balance. For every promo email I send out, I send at least 4 other emails that mainly include good content. These can be tips that I’m sharing right in the email or links to blog posts, articles, short reports and instructional videos.
Make it worth your reader’s while to stay on your list by helping them solve their problems. Engage them by asking them to reply to your emails, leave a comment etc. Ask for their input on what you should share next. I like to ask my readers at the end of some of my mailings to email me with their question on a particular topic.
Care about your subscribers, be helpful and it won’t take you long to earn their trust.
And now I would like to invite you to learn more about how I built affiliate websites that create a steady stream of passive income at http://www.DailyAffiliateTasks.com and http://www.AffiliateTreasurechest.com
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