I ran across this in a recent newsletter from The Publicity Hound and thought it was so simplistic and wanted to share it with you. Enjoy!
Here’s one of my favorite explanations of the difference between public relations, marketing, promotion and advertising:
“If the circus is coming to town and you paint a sign saying ‘Circus Coming to the Fairgrounds Saturday,’ that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flowerbed, that’s publicity. And if you get the mayor to laugh about it, that’s public relations.”
Isn’t that great?! Such a cute but insightful way of looking at it.
I’d love to hear your take on this. Please leave a comment below.
Photo courtesy of DigitalPhotos.net
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