Was marketing ever easier? It seems that online marketing was…
Yet, you still can double your business, sometimes in just 6 months or less!
What is this small business secret?
You can and need to work on your offline marketing, like:
— Networking – Where you focus on what you can give, rather than get. Follow up within 2 days. Calling and then mailing, or emailing, is best build that relationship.
— Cold calling – Warming them up first with valuable direct mail and email content.
— Trade shows – Always bring a notebook to get their information. And, then follow-up before they forget who you are.
— Advertising – Locally – We still use the newspaper and give fliers to businesses and even our neighbors. I have attained large sales just from putting my fliers at the Post Office bulletin board. Certain types of businesses do better with newspaper ads and others do better with fliers to local merchants and neighbors.
— Direct Mail – Doing this consistently to a targeted area builds your brand.
And, sending letters and post cards with valuable free information keeps you on top of their mind. This still works!
It is always about getting your clients’ attention rather offline or online. AND YOU being VISIBLE to the right target audience.
Online is familiar to most of us reading this. It includes:
— Blogging – giving valuable content of interest to your visitors. so that they will opt in to your list (because of your ‘FREE EXPERIENCE OFFER’) and build your database. Having a blog that you post to regularly is a wonderful way to capture and keep the attention of your targeted audience.
— Social Media – Tweeting, Facebook, LinkedIn – Build relationships with proven and effective strategies for generating more business.
Email Marketing – With consistent nurturing, your Email marketing helps list building. And, can be key to unlocking your sales.
Article Marketing is still one of the best sales lead generation tools available on the web.
— Training calls, tele-interviews, Tele-summits: Build trust, understanding and loyalty with your customers
— Your Online Site: After working on SEO priorities, you’ll find your site at the top of search engines for good keywords. SEO, link backs, indexing, pinging, and optimizing key word effects.
You have this site for one thing, this mailing to do to help promote interest, that platform for this, and this great program that will do whatever. And there can be so many things to get done and figure out that it seems like it would take a brain surgeon to figure it out, plus an extra 30+ hours a week to get it all done and continue to have learning time for your own business.
So what do you do? This brave new marketing world can be exasperating. But, it can be made easier by you.
What is the small business secret that will make it all more effective and easier?
You and your calendar are the small business secret – It is your essential planning tool and motivator. You have to be the action taker to make it happen!
Take the steps I have listed above and get into a real system of success secrets using your calendar…
You have to have your own “routine”, and you know I love systems. You need to have something you can follow each day of the week, each week of the month, each month of the year.
— When you have a schedule that you can follow, you’ll almost certainly become more productive AND effective in your efforts because you are working towards completing tasks that will be effective and useful in building your business and client revenue.
One of the easiest ways to get connected and run a small business more smoothly is to set aside each day for a specific set of actions important to your business.
How can you literally doubled your business in 6 months? Your calendar is a working business tool and this is where you use it.
You note on your calendar what you expect to do on that day! Call 2 clients a day, send out that email marketing note every other day, post 3 times a week on the same day, send out follow-up notes to specific clients on certain days marked on your calendar.
You got it?
Now all you have to do is take the action steps and you can double your business sooner than you think! Start NOW.
Coach Donna L. Ward, Certified Business Mentor and Client Builder – Coach Donna is Client Diva – Helping small businesses get client visibility, models and marketing systems, to stop money leaks, and create raving fans, without hassles. Putting charisma (personality and stand out actions) into their client appeal.
Visit Coach Donna’s Blog for training and resources: http://coachingbusinessentrepreneur.com/ And, I now invite you to Claim Your No Cost Business Planning, Strategies, and Savvy Special Report http://www.planningbusinessstrategies.com/
If Your New To Marketing Online… Or You’re Successful And Want To Take Your Business To A Whole New Level… then claim your copy now.
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