When building an online business, hind sight is 20/20
Man oh man, if I’d had just a smidgen of knowledge about how building an online business worked, boy would I have done things differently! When I started out online, it was on eBay. I did that for a year, building an eBay store, selling items I found at swap meets, garage sales and little obscure shops I came across along the way.
Because I’m a “picker” by nature, I had a ball finding goodies to sell on eBay, but not so much when it came to actually selling them. I discovered how much of a hassle it was to give the exact measurements and dimensions of everything. My honest description of the condition of things often didn’t match up to the buyers unrealistic expectations. Let’s face it, no matter how specific you are, eBayers want a lot for very little money.
“What is the circumference of the arm pit hole?”…really???
Are you friggin’ kidding me? Just answering all the goofy questions on a daily basis was too just too much for me. Although I maintained a 100% feedback rating, I truly bent over backwards to keep my customers happy. I don’t mind a little butt kissing every know and then, that’s just part of customer service, but my back was sore most of time from all that bending over. So, that didn’t work out.
While I collected and “picked” I created quite a variety if interesting things. I own an old 1880’s building on Main Street in my little town, so I decided to open a weekends only crafts and antiques shop. From there I bought a “premade webstore in a box” to sell my wares online. All I had to do was add products. I didn’t know anything about marketing online and didn’t see the need to learn. After all, I had 25 years of media marketing and promotion experience, didn’t I? I wasn’t building an online business, in reality I was just adding products to an estore then waiting for buyers to magically appear. Needless to say, I fell on my face there too. It turns out that my vast marketing knowledge didn’t relate all that much to Internet marketing.
That’s when I decided to get serious about learning how all this stuff works.
So I paid good money for a bad Internet marketing guru. Honestly, this guru wasn’t bad, I did learn a lot, just not what was promised and not the basics. It wasn’t what I needed at the time. I needed someone to take baby steps with me and start at the very beginning, not in the middle and not someone telling me that I could make tens of thousands of dollars in the first 3 months! That’s a bunch of hooey.
If I had it to do over again…
I’d find a good mentor who would teach me the ground floor basics of building an online business, how to build and maintain a WordPress blog and how to market my blog so I could get free traffic. Is this where you’re at right now? Do you need someone who remembers and understands what it’s like in the beginning? It seems that’s where most Internet marketing teachers fail. They don’t start from scratch.
What do you want from me?
What are you stuck on? Where do you need help? Please look around this site, read the articles, listen to the podcasts and free training. Ask me questions. Make sure you put your name and email in the form below this post so I can send you invitations to free training teleseminars and webinars. Let me know what you need to know so I can help you. Leave a comment below and ask away. If you are not comfortable asking publicly, click the contact tab at the top of the page and send me an email.
You’ve no one to blame but yourself if you don’t ask! The floor is yours.
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