There is an art to writing effective email.
Email marketing is still the most effective means of reaching your prospects and buyers. Here are a few tips to help you get the most bang from your efforts by writing effective email.
Because our inboxes are inundated with dozens and dozens of unwanted email promotions every day you need to make sure your message stands out. The first thing many people do before ever opening their email is to scan the list of subject lines and delete those that have no interest to them, even without reading them. To lessen the chances of this happening, you need to make sure that you have an attention grabbing headline or subject line so your e-mail doesn’t end up deleted or marked as spam. The subject line needs to be something that gets their attention, gets them excited and makes them curious. It should create enough interest to make them want to open your e-mail.
Another important detail is to be sure that your prospect or buyer recognizes you as the sender. Often times this is a huge mistake that many email marketers make. Senders often use names that readers will not recognize like email@example.com; therefore into the trash it goes. Always make sure that you set your autoresponder up to show your name as the sender. If you are a larger company and the email is not coming from a person but a company with an established brand, then make sure the company name is the sender. An example of this would be Sears, AT&T, etc.
The most important aspect of your email marketing is connecting with your audience. People buy from those they know, like and trust. Your personality needs to shine through. Your emails must be conversational, informative and enlightening. You should write your emails as though you were speaking to a friend over coffee at your kitchen table. It should be a comfortable conversation, not stuffy or academic. If your reader can’t relate to you and you’re not speaking to him on his level, you won’t have his attention. In fact, in all likelihood he’ll probably unsubscribe to your mailing list.
There are many other important aspects of e-mail marketing, however having a strong subject line, making it clear who the sender is, and keeping your e-mails conversational will help you to get your email open and read.
If you have anything to add, we’d love to hear it! Please leave a comment below.