Back in the day, I remember a TV show called “What’s My Line?” It started out in black and white, then went to color and now there is a remake of it with Drew Whatshisname. (Yeah wise a$$, I know that dates me – I was a little bitty kid, OK!!) Anyway, if you’ve stopped snickering about my age, (it’s a decade before Medicare kicks in, but I did just order my first meal off the senior menu at Denny’s. Ha! Bet you’re still paying full price! Who’s snickering now??)
My point is this… if people have to guess what you do and who you serve in your business, you’ve got a BIG problem.
Listen to the voice of experience. I’m going to share something I learned in my journey to becoming a Happypreneur. and hopefully it’ll help to shorten your learning curve. If you are not being totally authentic, honest about where you are in in the process, if you try to be something you are not – well, your ideal client won’t show up because they won’t know you are the answer to their problem.
When I first started out, I got in my own way of success. I wasn’t being authentic. True to who I am. Instead I put out this persona of who I thought I should be for you. Who I thought you wanted and expected me to be. The trouble with that is the longer I went with the “Fake it til you make it” strategy, the more uncomfortable I became with my role, the more frustrated I was because no one seemed interested no matter how hard I worked.
Some Happypreneurs know exactly who they are, who they want to serve and what they want their business to look like. Unfortunately many wannabe Happypreneurs have no idea what they want to be when they grow up. That was me. I didn’t have any idea what I wanted to do, just that I wanted to work from home.
I flitted from one idea to the next with no success. It was a struggled from the time I got up to the time I went to sleep 7 days a week, month after, month year after year. As I saw what didn’t work, and how hard it was to find a mentor that would really lay it all out for you, I had a burning desire to share those things with you. To keep you from making the same costly mistakes I had made. To help you to get there faster with less anguish. The problem was I was still doing the “fake it til you make it” thing. You see, I’d raised my daughter as a single mom during the 80’s and 90’s using that strategy. I was only doing what I knew had always worked for me in the past. Trouble is, with invention of social media, that just doesn’t work anymore. Thank goodness it doesn’t!
We’ve evolved from being slick and savvy. Transparency is where it’s at now. Does that mean you have to tell us your weight or how much money you make to convince us you are for real? No. It simply means we want to get to know you. The real you. Who you are, what you are really about.
You really only have to be a few steps ahead of your clients to be an expert to them. Don’t try to be an expert to everyone. That was my epiphany. That changed everything for me. Once you understand this principal, everything changes. You’ll almost auto-magically start attracting your ideal client, they’ll be drawn to you.
Show us who you are. Let us in. Don’t try to be something you are not because you think that’s who we want. Nope, we want to know you. Yes, the real you! So let me ask that question again… Will the real Happypreneur please stand up?
Be sure to register to attend my upcoming virtual Mortgage Burning Party! There will be lots of cool door prizes (including some hot bling!) and fun, fun, fun! I’ll show you how I made my first $100 online, paid off my mortgage and am now debt free. Plus we’ll talk about some ways you can a become profitable Happypreneur sooner than later. Join us!