Guest Post by Stacey Myers
starting a business there are so many things to consider. The right URL, the right theme, the right plugins, the right cover image, the right picture, the right ….. the list goes on! When
These conversations can run around in your mind for way too long and before you know it you have been completely stopped for weeks, months and even years and taken no action whatsoever.
Let’s address a few of these:
Having the right URL – When I first started online I was offering life coach services and my website was ExpertMotivator.com. What soon happened was that when I went to write a blog I started asking myself if what I was going to write about actually fitted in with the theme of ‘Expert Motivator’. Sometimes it did but sometimes it didn’t. It soon became a big problem because I would spend way to long contemplating if it was a fit, instead of just writing.
I ended up moving my site to StaceyMyers.com. As my business morphs and changes over the time I don’t need to worry if it fits with the URL – of course it does, it is still all me. I can guarantee that your business will change – the overall topic may stay the same but the content and who your market is will probably change over time as you get clearer about who it is you want to work with.
If you don’t want to use your name that is fine too, but just pick something and go with it. You can always change it later. Even if you change the name later you don’t have to build a whole new site – you can just change the name of the one you have now and keep all the content, images and other information.
Just get started – the longer you worry about the detail the longer it will take you to get moving and the more you will lose confidence and enthusiasm in your ability to do it.
Some businesses never have a tagline and they seem to get along just fine. The tagline is also going to change as your business changes. If you are desperate to have a tagline then use one that you like for now, knowing that it will probably change over time.
Having the right theme – I am going to add the right cover image, the right picture and all those other ones in here.
I personally use Headway Theme and I really like it. It is drag and drop and great for the beginner, but has the capabilities inbuilt for people that know about HTML and CSS (which, by the way, I do not). It is a paid theme. There are benefits to paid themes over free themes but while you are looking around at which paid theme you might like to use a free theme is great.
Again, this is not the theme or the cover image I used when I first started. They original ones were great for me when I started, but as I became more experienced and started to get a feel for how I liked to work I changed themes. When you change themes you do not lose any of the content, it is just how it looks that changes. Also, if you change it and you don’t like it, it is easy enough to go back to what you originally had.
There are literally thousands of free WordPress themes out there to choose from. Pick one, or you could even use the default one that comes with WordPress to get started!
I just want to add a little caveat here – I am definitely not saying to just throw up some rubbish site and get cracking. You will want it to look professional and a place that people want to come back and visit. I know that you wouldn’t, but I wanted to make sure I said it.
Do you feel like you are wasting time and not getting the results you were hoping for in your business? I am talking about why it is not your fault in my upcoming free webinar on 8th May. Grab your seat here!
What is it that you feel you are wasting your time on? I would love to hear about it in the comments section below.
Stacey Myers of StaceyMyers.com is a social marketing strategist, speaker and trainer supporting entrepreneurs and small business owners in connecting the dots for online business success. Stacey uses her ‘ALPS System™’, to move people quickly forward. Her unique system incorporates the 4 compulsory components to creating online success – Authority, List Building, Products and Social Marketing.Over her 20 years of teaching, Stacey has developed an easy and relaxed teaching style that leaves you with, not only the knowledge, but a confidence in your ability to implement what you have learned.Of all the networks, Twitter is Stacey’s favourite playground and she is always eager to educate business owners on how great Twitter is for networking, driving traffic and building relationships.