Are you having trouble with social media? Does the thought of tweeting on Twitter or posting on Facebook give you hives? If so, you are not alone. Most new online entrepreneurs find themselves at a loss when it comes to using social media for their business. Most tend to put off using Twitter for as long as they possibly can.
Using Twitter for business is really fun and easy once you get the hang of it. In the beginning it can be frustrating. It can feel like you are talking to yourself. You tweet about your website and your products to no avail. You blast your link every chance you get, but no one seems to notice. Sometimes it can feel like a total waste of time. In reality plastering your link on social media is a waste of time. Let’s talk about how using Twitter for your business is very beneficial.
When setting up your Twitter account be sure to use a recent photo of yourself, not your dog, your children or grandchildren, no matter how adorable they may be. People want to see what you look like, to be able to put a face to a name. A goofy cartoon character simply will not cut it.
Next, you’ll want to write an attention getting bio. Your bio should include a link to your website, opt in page or sales page. Be sure to inject a little personality into your bio. You don’t want it to sound like an advertisement. No one wants to follow someone like that. People follow people because they want to engage with them, learn from them and to be inspired.
Now, you’ll want to find others in your niche that you would like to follow. You can find people in your niche by using Tweetadder.com. You can also search for people in your niche by typing their name in Twitter search. See who they follow and who is following them. You can usually find good targeted people that way, then follow them. The more people you follow the more followers you will get.
Next, it’s time to tweet. Twitter posts are called tweets. They are no more than 140 characters in length. This means you will have to keep your tweet short and sweet. The idea is to create interest, to inspire, to encourage, engage and serve others. You must always offer value to those who follow you. Try to keep your tweets at 120 characters if possible so others can re-tweet your posts without editing. Most times people will not take the time to edit so you lose the opportunity for others to give you extra exposure by re-tweeting.
Using social media should never be about how much money you can make. It should be about how you can serve others. If you always keep that in mind, in time profit will follow. Social media is all about connecting with others and building relationships. People buy from those they know, like and trust. Gone are the times when buyers readily spent money with people and companies they know nothing about. Building relationships is crucial to the growth and survival of your business.
There was a time when costly advertising was the only way to reach your target market; the only way to increase your bottom line. Social media enables us to not only reach our target market, but to interact with them at no cost. That is the beauty of social media. It’s free!
The currency of today’s economy is connection. Building relationships is a very valuable asset in business today. That’s why Twitter is so important. So get started today! Start offering to help others. Be an encourager. Inspire others to me the best they can be.
Be sure you re-tweet what others have to say that is of benefit to your followers. Be sure to recognize those who re-tweet or mention you in their tweets. Suggest a good blog post or articles to others. Make connections by introducing like-minded people to one another. Become a valued resource. The more you do for others, the more it will come back to you.
I’d love to hear your thoughts! Please leave a comment below.