Setting up autoresponder messages when you have multiple lists can be a bit confusing.
It seems like an awful lot of work, even daunting. But it doesn’t have to be. If you only have one list you will be able to set up all of your evergreen broadcast messages as follow-up e-mails, but if you have numerous lists it isn’t quite that simple. However, it doesn’t have to be difficult. When setting up your autoresponder messages sequence, it’s wise to set up at least 6 to 10 follow-up e-mails to get your audience used to hearing from you. The first follow-up e-mail should be a thank you or welcome message with some good content. It’s not recommend you promote in the very first e-mail. However, you shouldn’t to wait any longer than the third e-mail to start promoting. You want your audience to get used to you promoting to them. Make sure that you are giving really good informative content; that it isn’t all promotion or they will certainly unsubscribe.
The use of Private Label Rights material is an easy and effective way to set up auto responder messages. Private Label Rights or PLR means someone else has written the material, you purchase the right to use it. You’ll then change up the material any way you choose because you purchased the rights to do so. There are many fantastic PLR e-email courses out there that are perfect for your autoresponder messages sequence. I recommend Nicole Dean’s Easy PLR.com.
You can use special reports broken into several follow-up autoresponder messages or articles that follow the topic your prospects signed up for. With a free service called Cinchcast.com you could also record short many podcasts to include in your e-mail. This is an excellent way to add another dimension to how your audience sees you. By hearing your voice, inflection and accent, they will feel as though they know you better than simply the written word. Use your imagination.
Something I often do after setting up the initial autoresponder messages sequence is to copy evergreen e-mail broadcasts, and paste them into a follow-up e-mail in my auto responder list. As you can see it doesn’t have to be difficult with the use of PLR, special reports, e-books, articles, and much more, you can create a variety of autoresponder messages for any number of email marketing lists.
If you have something to add, please share you ideas with us in comments.