A business diet simply put, is a means of effective time management. When you put yourself on a business diet, you must be very focused on the tasks you are performing during a specified time period. For example; I run a business on the computer from my home. When I was first building my online business I often found myself working 12 hour days with little to show for it. I was doing busy work, not accomplishing the tasks that would actually produce income. It was a matter of working harder, not smarter.
Does this sound familiar? If so, count yourself in good company. This a common problem among people who work at home on the internet. I call it the Shiny Syndrome. It is too easy to be pulled this way and that every time something shiny rolls across our computer screen. It requires dedication, good time management skills and laser sharp focus to overcome these shiny obstacles. If you find yourself acting like a Magpie, chasing those shiny things instead of being productive, put yourself on a business diet.
Set a specific number of hours that you will work every day. Without time constraints, you are giving yourself permission to take all the time you need to accomplish your tasks. Set a timer for each task and focus on nothing but that task until your time is up, then move on to the next one. When you time is up, your time is up. Period. You will see how focused this will force you to become.
Limit how often you check your email. Email is both a blessing and a curse. It’s like chasing rabbits. Email will lead you down many rabbit trails before you know what hit you. You soon find yourself in a forest of shiny objects once again. By only looking at your email in the morning and again before you quit for the day, you will be shocked at how much more you will accomplish.
Limit the time you spend in social media. Most highly successful people pop in and out of Twitter, Facebook and Linked In a few times a day, but limit the time they spend there. You should use a service that will allow you to organize your social networks in one place such as HootSuite, Ping.FM or TweetDeck. These social media management tools will also allow you to pre-schedule posts and post to multi-networks at one time.
Turn off the bells and whistles. This goes for your cell phone too. Those alerts make checking your email or running to see who said what on Twitter every time you hear a ping or beep irresistible. Turn them off.
You can learn and implement the time management skills it take to build a successful online business. It just takes a little discipline and planning.
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