Would you like to have an endless supply of qualified leads for your network marketing home business?
Most people think it’s hard to get leads or that it has to be expensive.
The truth is I’ve never bought a lead in my network marketing career, yet I have no shortage of new leads every day.
Let me be clear, there is a huge difference between qualified and just someone’s name and email. You want leads that are open to network marketing and interested in a home business.
That’s why I do not recommend paying for leads.
I’m going to share with you exactly how and where I get my leads and what I do with them.
Warm Market – This is the most readily available list of leads as well as the ones you have the most influence over. It’s also one of the most dreaded list of leads for most network marketers and direct sellers.
This is the list you are told to make by your upline when you first join your company. You know, the one with all your friends and family. The truth is sometimes it’s a lot harder to approach those who also have the most influence over you as well.
It’s harder to hear a NO or get blown off by people you care about and are sure are going to be every bit excited about what excites you, than it is from strangers. However, your warm market list is where you really need to start. Unless you have been in a dozen different failed network marketing opportunities and hit them up with all of them, you should have some credibility with these folks. Use it!
When you make your warm market list, start with friends, family, aquaintences, neighbors, who you do business with and then branch out to people they know. This should give you a pretty extensive list that you will continually be adding to.
Lifestyle Leads – Lifestyle prospecting is how my term for the every day out and about things you do. This should supply your business with plenty of leads as well. You know, just talking to people you come across each day.
When you are at a restaurant, talk to the waitress. When shopping talk to the sales clerks and the people at the register. Anywhere there is an opportunity to slip your business in, do it!
When casually chatting with a stranger ask them what they do. They will almost always ask you what you do back. This is your open door. Get names, email addresses and phone numbers when you can. Otherwise, give them a one liner about your business and a business card and sample.
My main business is a health and weight loss company. My biggest selling product helps regulate blood sugar in diabetics and helps people to lose weight. So this is what I say to strangers who I really didn’t get a chance to chat up (like a busy checker or hostess) but still want to tell them about my business…
“Hi, I market for a health company who has a new product in this area. Who do you know that is diabetic, pre-diabetic or struggles to lose weight? If I give you my card, will you please pass it along to those people you may know?” Then I give them 2 cards. Sometimes I get a deer in the headlights look, but most of the time, I can tell the wheels are turning!
So this post doesn’t doesn’t turn into a book, I’m going to break this up into a 3 part series.
Next time I’ll show you exactly how to use social media to generate an abundance of new leads on a daily basis.
In part 3 I’ll show you the system I use that generates multiple daily qualified leads that are totally interested in a home business and network marketing, as well as what to say and how to keep track of them all. And it’s all FREE! These leads are golden, so be sure you keep following!
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