The social media beast needs constant feeding. Its hunger is voracious and constant. As soon as a business or professional stops putting out original, quality content their rankings slip and their followers drift on to other more stimulating pastures. A content channel is one solution marketers have identified to help here.

A content channel is simply another way to re-distribute content you have already created by slicing it vertically as opposed to horizontally. It is looking at what you have already written or curated – your categories – and seeing if there is another path potential customers might be looking for the answer your product or service provides. Perhaps it’s taking a broader view; usually it is a narrower view with a hyper specific keyword phrase

Travel.

For example, if you are involved with travel, your blog might have categories by destination and then country. You have the opportunity to re-sift those posts and pictures by season, by heat index, by the kinds of activities you can do when you get there, whether or not facilities are wheelchair accessible or some easy, fun places to take your child with cp. [Read more...]