Kelly McCausey and I have been having a Cross Blog Conversation the past few days.
Celene, a recent topic at Solo Masterminds was the launch of your new project, Happy Headshots. I’d like to hear where the idea for that comes from and how you plan to leverage this as part of your overall business. Do share!
Here’s what I said to that:
How fun is this! I’m really enjoying our CBC Kelly!
I was playing with some new software when I discovered that it could change up photographs. Actually my grandson and I were playing around making our photos look all kinds of silly and fun. He thought it was hysterical! Honestly, I thought of this new tool as a toy, not taking it too seriously.
Then one day I decided it was way past time to change out my profile picture on social media networks, my blog, etc. Unfortunately, I’m one of those people who are not very photogenic. I just couldn’t find a good headshot in any of my pictures. I did come across one that was OK, but not great. Then it hit me – what if I could use that software for good and not evil? So I started playing around with it and came up with what I thought was a pretty good headshot for my profile picture.
I put it up on Facebook and was astonished when I received 52 comments and likes from friends who said they loved my new profile picture! The cool thing is that the picture looks like me, only better. That’s why it was so popular, the finished product looks very natural and authentic, it’s not a foo-foo fakey looking glamor shot.
That’s when it hit me like a rock. What a great service to offer my Happypreneurs! How long had it taken me to replace my profile pic because I take lousy photos? As a business coach, I know the importance of keeping things fresh, so I knew better.
How many times have I told some of my coaching clients to no avail, that their kids and cats just don’t cut it for a profile pic? Unfortunately one of the things that I see often with new solopreneurs is the lack of confidence or image issues that keep them from really putting themselves out there. Gosh, if I had problems finding a photo that I liked well enough to use, how much harder is it for newbies who haven’t gotten any momentum or confidence in themselves in social media yet?
That’s how the idea was born. Of course “Happy” Headshots was perfect for branding as part of The Happypreneur Network. HappyHeadshots.com just launched last week and BAM! It’s a hit already. It’s very gratifying to see how confident my clients are now because of their new headshots. I know because Fluffy’s photos have been replaced with their new smiling Happy Headshot! It’s amazing what a few smoother skin and brighter eyes and smile can do for your self esteem. My clients love it and so do I. After all I’m not just the owner of Happy Headshots, I’m a client too!
And that’s the story of how Happy Headshots came to be. Thanks for asking Kelly.
Now it’s your turn, to keep the conversation going, Kelly. This is something I’d like to know…
I’ve often heard you say often that you have a 42 day launch window for your new products. Why not 2 weeks or 31 days? How did you come up with 42 days to launch a new product? Can’t wait to hear you answer!
Be watching for the answer over at Kelly’s blog.
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