Have you ever visited a business blog and have no idea what it’s about or anything about the writer?
Often times when I do blog reviews for clients, I discover a huge problem.
Their blog has no identity – dry and void of personality. I’m sure you’ve had this same experience from time to time when surfing around, right?
Sometimes this happens because of PLR.
Don’t get me wrong, I think Private Label Rights is a wonderful thing and I encourage you to use it as often as makes sense for you. The problem lies with using it “as is”. It’s really important that you give it your personality. That requires a bit of re-writing to make it your own. A little tweaking so that it sounds like you goes a long way in your blog reflecting who you are. I know when I first started out I mis-used PLR by posting much of it just the way I got it, which created a pretty bland blog. You see I wasn’t comfortable writing, so I took the easy way out, but I soon learned. You see, anytime you buy anything in life “as is”, it implies there could be problems. When you buy a car “as is” or a lamp or even a china service “as is”, chances are something isn’t exactly right or perhaps a piece is missing. It’s the same with PLR. There is a lot of half-a$$ed PLR out there that needs completely re-written, then there is really great stuff from people like Nicole Dean, Melissa Ingold and Alice Selba that just needs a sprinkle of your personality to make it perfect.
When I first started writing I was all business.
It was pretty cut and dry. That’s probably why I didn’t enjoy it much. I wasn’t allowing who I am to come through. Now I try to write the way I talk by imagining you and I across the kitchen table from each other visiting over a cup of coffee.
Do you have a good tag line that tells your visitors what your blog is about?
Does what you write stay consistent with your tag line? If not then maybe you need to focus on writing blog posts that stay on the subject of your tag line. If you go too broad, then you could lose the focus of your blog. Instead dig deeper so you are educating your readers on what they expect to read about when they come to your business blog.
It’s also important to be transparent.
There’s a reason you hear the word “transparency” all over the internet these days. It’s because we live in a digital world where people need to be able to get to know you online just as they would if they walked into your brick and mortar business. It’s safe to assume because nothing is secret on the internet, that the real you will be exposed anyway, so you might as well be authentic from the get go.
So, if you put yourself into your blog, you’ll certainly be rewarded with more satisfied readers, which means your community will grow, your audience will stay on your blog longer, eventually buying what you recommend because they’ve gotten to know and trust you.
We’d love to hear what you have to say in the comments. Please share this post on Facebook and Twitter, too.
With love and blessings,