Some of my coaching clients come to me before they’ve built a blog and others after they have they have one all set up and ready to go. You see, to some the blog setup isn’t the problem, oftentimes my clients have problems filling that blank site with content.
While many turn to PLR to populate niche sites, that’s not really the answer if this blog is your main site – your home on the internet. I’m not saying don’t ever use PLR, I’m saying don’t use it a lot. The problem with PLR is while it’s often good stuff made better by your personalizing and tweaking, unless you rewrite it all, you can’t use it on article directories and Google isn’t as forgiving about duplicate PLR content across the web anymore.
Google is changing how they do things.
Content, authority and authorship is now the name of the game.
It’s really important that at least 30-50% of the content on your site is your original content in my opinion, unless you are stickily an authority site like The Huffington Post. Honestly, I don’t remember where I heard that, but it makes perfect sense because of the changes over at Google. And since Google – with Google + and You Tube just to name a few, is top dawg on the web, it only makes sense to do things their way when you can.
With content that you’ve written, not only do your readers get to know your flavor and style, helping them decide whether they want to spend their money with you or not, you can reuse it in dozens of ways all over the place. By writing much of your own content, you will soon be seen as an expert in your niche.
How to become an authority with blog content…
Write, write, write – curate, curate, curate! What do I mean by that? Well, the writing part is pretty obvious. Content curation is a little different, not to mention it’s easier than writing! Basically it means compiling information on your site for the purpose of serving your clients needs. Of course that means it needs to be very relevant to your blog and readers. I do this on my blog in the Happypreneur Shorts section. I share content that I believe will add value and be a benefit to you.
It isn’t all about me, it’s all about YOU.
I know this will be a shock to you, but I don’t know it all. I know lots, but there are other people out there with more answers than I’ve got. That’s why curation is so cool. I use it as a means to supply the answers you are looking for (whether you’ve asked the question yet or not), to populate my site with valuable content that benefits you, to set myself up as the authority in my niche – “the source”, and to increase my online presence.
Curation gives me more blog content and more to share on social media, plus I get noticed by the content creators who’s content I’m sharing. So, it’s not just populating my blog, it’s marketing at it’s finest.
So, it’s OK to use some PLR on your site, but you must do some of the writing and some curation.