I was having a lot of fun, but I had no idea what I was doing. I started out with a blog about primitive crafts and antiques. I certainly wasn’t selling anything. I sure could have used a guide to WordPress back then!
I’d never heard of SEO.
I had no idea what keyword research was or the first thing about driving traffic to my site. I just knew I wanted a pretty blog. My naive assumption is that it would all just happen naturally if I had a pretty blog and nice crafts.
What a Knuckle Head I was!
It took much longer than it should have to sink in that nothing was ever going to happen if I continued on the path I was on. When it did finally sink in, I was at a loss. So I hunkered down, rolled up my sleeves and went to work! I had a lot to learn.
Your Website/Blog can make you or break you.
I made the mistake of continuing on with the blog platform I was using. It was the one that Google owns, so I thought “How can that get any better?” Now I know differently.
If you don’t have a self-hosted blog or website, you need one.
You should be in control of your content and your website. When you go with one of those other blogging platforms where they host your blog on their site and tack the name of your blog on the back of their site name (i.e. blablabla.com/yourblogsname) you have no control over mishaps. You can’t retrieve your content if they crash, get hacked, or go belly up. You just have to start over from scratch. I highly recommend that you purchase a domain name from GoDaddy.com instead of tagging along behind someone elses domain name. By the way, they call everything behind the .com/ a slug. You don’t want to be a slug do you? Not so professional. It makes people wonder if you are in it for the long haul.
That’s where WordPress comes in.
WordPress is a blogging platform that you install on your own self-hosted domain. Basically that means that you pay a Web Hosting service $7 -$8 bucks a month to store your website and all of your content on their massive servers. As long as you are paying for the service, you own a piece of internet property. Your website is like your home sitting on that piece of real estate. You own it. If something goes wrong, your hosting service will be able to retrieve your stuff from your data base on their server. You are protected. What’s yours is still yours. Cool huh?
More about WordPress …
WordPress is a simple to learn, point and click blog and website builder. It’s free. You install it with a couple of clicks to your domain within your hosting service. So easy to do. Then you customize your blog or website any way you want it. It’s extremely easy to use and anyone can do it once you learn how. Anyone. If I could learn to use it, so can you. Trust this self proclaimed technophobe turned WordPress Ninja!
WordPress is so versatile.
You can make your blog or website look any way you want it to and have any functionality you need it to have. If you can imagine it, WordPress can do it. Themes create the look and basic functions of your WordPress site. Plugins are little applications (apps) that adds or changes the functionality of your site. It’s ability to do something, like making super simple opt in and sales pages or changing up the fonts, making it easy for Google to find and index your content and connecting to social media. There are oodles and gobs of themes and plugins to choose from. Wonderful stuff!
There’s so much more to tell, but it will have to wait til next time. The point is that WordPress is so easy to learn and simple to use once you know how, there’s no reason not use WordPress to make your site super functional, search engine friendly and super cool!
Oh, did I mention that you can fire your webmaster?
That’s right, you will no longer have to pay anyone to make changes to your site. You can do it yourself in a matter of minutes for free. Who doesn’t like free? No more being held hostage by your web guy! There’s lots more to tell, but it will have to wait. In the meantime, watch this video and find out more about what WordPress can do!
If you want to learn how to use WordPress take a look at WordPress Workshop In A Day!
Stop circling your mountain and climb it!