If you’re in network marketing your upline or company may have only taught you to…
“Build your business, not your brand.”
With all my heart, I believe this is terrible advice and it hurts people. In fact it hurts the entire network marketing industry!
What’s so confusing is I’ve heard this from leaders speaking from stage who’ve built big brands for themselves, and are telling people…
“Do as I say, not as I do.”
So not cool.
So if you’re trying to figure out ways of building your business online, because you’re tired of old-school methods like home parties, chasing down friends and family and hotel meetings, then this blog post is for you…
Your brand is your business!
It’s simple: every action you take in your business results in either…
- Being more likable, or less likable
- Having more credibility, or less credibility
- Improving your reputation, or trashing it
- Being memorable, or forgettable
Think about this: every person you talk to, you either leave either a good impression or a bad impression.
So if someone chooses to never talk to you again, because they think you’re creepy and weird after you tried to prospect them at a mall, then…
That’s your brand!
So with every action you’re affecting your public image and your relationships in the world—which, in turn, all affect your brand.
And you can accelerate things, both in a positive and negative light, when you take your business online, because building your business online with social media, allows you to make an impact quicker, more efficiently, and with more leverage.
The upside is that you can impact significantly more people by building online.
But again, the downside is that could be a good thing or a bad thing, because…
A lot of people don’t know how to build online (without being annoying!)
Many distributors take the same awkward, in-your-face recruiting strategies they’ve been using offline, and start using them online.
And unfortunately, this ends up ruining their reputation.
These well meaning yet misguided people are doing social media recruiting all wrong.
They come off salesy, pushy and a little desperate, and before too long, people block them on social media.
Okay, so think about that for a second: what are they doing?
Well, they’re building their brand, just not in a good way.
Their brand is being defined as a “spammer.”
They are now that person that people need to unfriend or block on social media.
That, at the end of the day, is building a brand.
Back to my original point…
You can build a brand negatively or positively
It totally depends on how you conduct yourself.
If you approach building your business in a selfish and aggressive way, then your brand will be damaged as a result and you’ll get poor results, which is important because…
The results you produce in your business give you credibility.
And as you build your business and create more results, those results become a part of your brand, as now you’re associated with success.
But if you constantly creep people out and fail to create results, then that will be your brand and how you’re known to people.
This is especially true if you’re building online and interacting with other network marketers, as you will become known as that guy or that girl, who no one wants to associate with.
In case I haven’t made myself clear…
Your brand is NOT a bunch of pretty pictures!
…or motivational quotes, or any of that stuff.
Your brand is all about the results you’re producing, the actions you’re taking, and the people you are affecting.
So even if you’re doing Facebook Lives, if you’re doing them wrong, then they’re a big waste of time and won’t do anything to serve your brand.
So you’ve got to be strategic with your message.
Returning to the advice many distributors are being given…
“Build your business, not your brand.”
I think this advice is conveying something along the lines of…
Build your company’s business, not your personal brand.
But here’s the thing:
Promoting your company and your business versus the company’s products and the company’s brand, should not be in conflict.
In fact, by now you’ve likely heard many leaders say you should NOT lead with your company’s products and your company’s name on social media.
People shouldn’t be able to figure out which company you’re with
…from your social media profile.
And why is that?
Because you’re trying to create your OWN brand.
Again, your brand is not this big intangible idea.
Your brand starts with how you’re perceived by people.
If you’re perceived as someone in the marketplace who can help people achieve their goals, that means you are building a positive brand.
Which, if you think about it, is pretty much the same as the actions that you need to be taking daily to build your business—because again, your brand is defined by your results.
Now, there is one temptation you’ve got to avoid, which keeps people from getting results.
The Danger of Personal Branding
See, what some people do when they first come online is spend the next year and a half learning all these Internet marketing techniques, while putting their business on hold in the meantime.
Don’t do that!
Don’t pause your business-building activities.
- Build your business now
- Take action now
- Prospect every day
- Show the plan to people every day
- Train the new people that join your team
Online and offline isn’t either/or—there’s no need to stop building using offline methods when you begin building your brand online.
The key to success is simply this:
Take actions in your business every day that will move you forward.
Prospecting new people, exposing the business to new people, training new recruits…
These are proven ways to build your business while you’re creating more leverage.
So whatever you’re doing…
Don’t stop doing what you’re doing!
Don’t get so distracted with learning online methods your momentum grinds to a halt.
Keep doing the things that are going to move you forward in your business.
DO NOT put your business on hold while you’re learning new skillsets.
Make no mistake, there’s no substitute for taking action.
You always want to…
- Expose your business to people
- Have conversations with new prospects
- Train the new people that come on your team
And you want to actively be doing all those things, every single day.
The main difference between online and offline is this…
“Old school” methods make true business-building nearly impossible if you’re a busy person
For instance, think about the time it takes to do a single home meeting.
If I do one home meeting—if I’m lucky—I might have half-a-dozen people there.
And most of the time, if I’m doing home meetings, I’m doing maybe two, three a week at most.
Now, think about the investment of time…
You’re going to spend a couple hours talking to ONE person!
It’s a very inefficient way of doing things.
And think about it this way…
During that SAME two hours you’re meeting with somebody at a coffee shop, or conducting a home meeting…
You could expose your business on the Internet to at least twelve people!
Meaning you talked to them about your business and you referred them directly into whatever process you have for giving them more information.
So, the choice is this…
Introduce the business to one or two people…or 12 people…every two hours?
Which one would you choose?
For this you’ll need to learn how to connect with a lot more people, faster.
In our online recruiting boot camp we teach you how to brand on a mass scale where you can…
- Reach literally millions of people
- Scale your business to whatever heights you want
- Build a brand that extends beyond your network marketing business
- Create multiple streams of income (if you want)
- Recruit in mass
Using our methods, with a single email or a single webinar, you can basically enroll a few hundred or even a few thousand people in one evening—once you’ve built your brand to that level.
Yes, it takes a little time to learn the skillsets, but that’s what we do here at The Happypreneur.
And if you found this content helpful, I would love to read your comments below!
Talk to you soon,